Signals tracked for Pine59
The public records we read for Pine59, limited to the companies you sell to: software platforms that build site-selection models, software firms that put location data inside their own product, and large consultancies. Each class below carries a dated example from the same review.
How we rank a signal
Lane first. A record counts only when it sits at a company that puts foot-traffic or trade-area numbers inside its own product or client work. A city's tender or a chain's filing is read as a lead to the software firm or consultancy behind it.
Then proof. Does the company's own document state the gap, and is it still there on the day we read it. A company saying what it switched off beats a supplier changing under it, and both beat a new hire.
A record tells us there is a reason to call. It does not tell us anyone has decided to buy, so every card says what the record does not prove.
The company states the gap itself
Open today: the page is liveA help centre, release note or product page says which location features the company has switched off, limited or filled with estimates.
Features switched off under state privacy laws
Five states now bar the sale of precise location data, and Delaware's restriction starts on January 1, 2027. A platform that processes raw location data has to tell its users which features stop working there. An aggregated source is the natural fill.
From this screenAudiense (formerly Buxton): its help page lists visit counts and brand rank as switched off in restricted states and says trade areas there use averages from other markets. In May the page listed three states; today it lists five.
A data vendor says what it removed
Vendors tell their clients what the law took away, and public bodies republish the notice.
From this screenArrivalist: a Virginia county's page carries its notice that Virginia coordinates are coarsened from June 2026. It processes raw data itself, so it is left off the Accounts tab.
The supplier changes or competes
One to six monthsThe company names its foot-traffic source, and that source changes how its numbers are made or starts selling to the company's own clients. The need is inferred, and each card says so.
The named supplier now sells to the same clients
A data supplier launches its own product for the customers its partner serves. A supplier that does not sell against its partners is the answer to that.
From this screenTourism Economics: a public bid review names Azira as its mobile-location source, and on September 1, 2026 Azira launched its own AI location product for destination marketing organizations.
The named supplier changes its method
A platform names one foot-traffic source, and that source rebuilds how the numbers are made.
From this screenTango: its site-selection product names Azira, and on November 10, 2026 Azira said transaction data now feeds its US and Canadian data and products.
A new product or data leader, with the data source on the record
A new chief executive or product chief looks at what the product is built on in the first nine months. It counts only when the data source is also named in the company's own words.
From this screenTango: a new product chief on April 8, 2026 and a new chief executive on July 21, 2026.
Public contracts that show what a firm buys
Dated, with a priceCouncil and comptroller files show what a platform costs, whether mobile data is included and where it comes from. The public body is never the account. The firm on the contract is.
A contract file that prices the data inside a platform
A statement of work lists the platform fee and what it includes, in the firm's own contract language.
From this screenTourism Economics: its statement of work with Visit Orlando prices the platform at $70,000 a year with mobile-location data included from a partner.
A consultancy carries foot-traffic numbers into city work
A council award names the consultancy and the data it will hand over. The consultancy's own supplier decides whether it belongs on the Accounts tab.
From this screenRetail Strategies: held from the first review, because its foot-traffic source is Kalibrate.
Left off the Accounts tab
Checked before an account is shownCredits another provider on its own pages
A release, partner page or report that credits a named foot-traffic provider in the last year takes the account off.
From this screenCushman & Wakefield, Colliers and Newmark each credited Placer.ai on a dated 2026 record.
The feature needs device-level data
Hand-drawn geofences, device paths and household matching need records an aggregated source does not sell.
From this screenKalibrate: the product tied to its data partner runs on hand-drawn geofences, device counts and cross-shopping.
Counts or processes the data itself
A firm with its own counters, its own panel or its own processing of raw location data is a peer, not a buyer.
From this screenMRI Software: its US foot traffic comes from its own camera counters.
No US base, or too small for your floor
The account needs a US office and US customers, and the scale to be worth your minimum.
From this screenGapMaps: resells Azira's mobility data, but has one US person and no US office.
Cities and chains
A city buying direct and a chain are end users. Their records are read as leads to the software firm or consultancy that serves them.
From this screenPortillo's Inc.: its calls describe the new site model as built in-house, so there was no vendor behind it to show.
Job postings alone
A posting can confirm an account. It never carries one without a second, independent record at the same company.
What each account arrives with
- What the company is and how big, then the public record and its date, linked to the source
- Who owns the decision there: name, title, the source that ties them to it, time in the role and a checked route, with one backup
- A first line for the note and the correction, so outreach never claims more than the record shows
Every account on this page is labelled conditional: the record shows a reason to call, and the link from the record to a purchase is our inference.
Signal classes describe categories of public record. Per-account claims live on the Accounts tab with their sources.